AL Morin
STRATEGIC DESIGN FOR HUMAN-CENTERED SOLUTIONS
As a seasoned Product Design leader with over two decades of experience, I specialize in marketplace, travel, and booking ecosystems, with a deep focus on complex flows involving trust, regulation, and high-frequency user journeys. My work blends human-centric design, innovation, and strong systems thinking to deliver exceptional digital experiences.
Father and husband fueled by Padel and CrossFit. Car enthusiast, tech tinkerer, and deeply focused on how A.I. is redefining the design craft.
SKILLS
WHAT'S UNDER THE BELT
Strategy and Leadership
Research & Analytics
Product Design
Branding & Marketing
CASE STUDIES
With over two decades leading product design teams, my work covers everything from strategy and art direction to managing design systems. I've contributed to hundreds of projects, many beyond what a typical portfolio can showcase. Case studies are available upon request.
Recent Projects
Experience
THE JOURNEY THUS FAR
2025 - Present
Angi (formerly Angie's List)
Sr Director, Product Design
I lead globally distributed design teams at Angi, driving product strategy across the Domestic Pro experience and the evolution of our Design System. Partnering with C-suite and cross-functional leaders, I translate organizational goals into focused, user-centered design strategies. I rebuilt the design system from the ground up, anchored in accessibility, best practices, and scalability, leveraging AI automation, code-connect, and stack mirroring to enable faster, more consistent delivery across a multi-brand ecosystem. My leadership is rooted in trust and collaboration, elevating design quality while empowering teams to build meaningful, high-impact experiences.
2013-2014
Wishclouds
UX/UI Director
I orchestrated creative brilliance, reshaping branding, forging market strategies, and crafting user-centered mobile app designs. My hands-on approach boosted social impact and fostered data-driven user experiences. I thrived in Agile projects and closely collaborated with a dedicated team. Let's elevate your product with my passion and expertise.
2014 - 2025
Boatsetter
Head of Product Design
Catalyzed by my early presence at Boatsetter, I shaped the brand's visual identity and led a spirited team of Digital and Product Designers. My journey includes steering product strategies, seamless collaboration, and tireless UX design. Together, we wove empathy into the fabric of our work, driving transformative user experiences. I thrive in workshops, fortified cross-functional connections, and leave an indelible mark on our design team's growth.
2005-2009
Fluent Creative Technologies
Sr Web Art Director
Led a dynamic team of designers and developers, driving lead generation via landing pages. We harnessed voice talent, video production, and animations for interactive interfaces. Market research, collaboration, and innovation were our fuel. Together, we delivered 2,000+ landing pages, capturing countless leads with a 12% conversion rate. Hand-in-hand with the CEO, we forged cutting-edge software solutions for Google ads and data visualization.
2009-2013
Hilton Grand Vacation Club
(formerly Bluegreen Vacations)
Sr Web Art Director
As a leader within Bluegreen, I helmed the Web Team in the Creative Marketing unit, guiding a diverse team of designers & developers. My scope extended across all digital domains, from websites and apps to emails, banners, and digital assets. I led the development of brand guidelines. Collaborating closely with stakeholders, we transformed client communications and boosted bookings, optimizing customer engagement and driving success.
"I have truly enjoyed working with Al as my Creative Director. Al is not only a professional and compassionate leader, he excels in problem-solving, wears multiple hats, and is devoted to human-centric design, consistently delivering extraordinary digital experiences. Moreover, Al has a unique ability to translate business requirements into his designs. He’s as pragmatic as he is creative."
Andy S.
"Al is a rare design leader who balances high-level UX strategy with rigorous operational execution. As a peer leader, I partnered with Al on several high-stakes initiatives, most notably the development of our One Design System and the optimization of our homeowner conversion funnels. Al’s ability to manage UX resources across multiple company verticals while maintaining a unified vision is impressive. He is a seamless collaborator who makes it easy to align cross-functional teams toward a single strategic goal. Any organization would be lucky to have his leadership."
Jacob S.
"Al led product design while I was CPO at Boatsetter. Al is a very talented, driven design leader who got deep into the development of our design system both as a team leader and significant contributor - doing leading edge integration of Figma and our engineering processes. Al was instrumental in building a vision prototype we used to get alignment on our next generation design concepts. On top of that, Al is really fun to work with, he has super positive energy and enthusiasm for doing things well and serving users."
Steve P.
"Al brings strong strategic thinking to every problem and consistently grounds design decisions in user needs and business goals. He also has a rare ability to bring cross-functional partners together, creating alignment across product, engineering, and content. Beyond the work itself, he genuinely cares for his team—leading with empathy and investing in their growth. Any organization would be lucky to have him"
Caroline G.
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