AL Morin
STRATEGIC DESIGN FOR HUMAN-CENTERED SOLUTIONS
Father and husband fueled by Padel and CrossFit. Car enthusiast, tech tinkerer, and the go-to handyman for life’s creative fixes.
As a seasoned design professional with over two decades of experience across diverse industries, I bring a depth of expertise to the table. My toolkit includes human-centric design, innovation, and creative problem-solving, resulting in the delivery of exceptional digital experiences.
SKILLS
WHAT'S UNDER THE BELT
Strategy and Leadership
Research & Analytics
Product Design
Branding & Marketing
CASE STUDIES
With over two decades leading product design teams, my work covers everything from strategy and art direction to managing design systems. I've contributed to hundreds of projects, many beyond what a typical portfolio can showcase. Case studies are available upon request.
Recent Projects
Experience
THE JOURNEY THUS FAR
2013-2014
Wishclouds
UX/UI Direcor
I orchestrated creative brilliance, reshaping branding, forging market strategies, and crafting user-centered mobile app designs. My hands-on approach boosted social impact and fostered data-driven user experiences. I thrived in Agile projects and closely collaborated with a dedicated team. Let's elevate your product with my passion and expertise.
2005-2009
Fluent Creative Technologies
Sr Web Art Director
Led a dynamic team of designers and developers, driving lead generation via landing pages. We harnessed voice talent, video production, and animations for interactive interfaces. Market research, collaboration, and innovation were our fuel. Together, we delivered 2,000+ landing pages, capturing countless leads with a 12% conversion rate. Hand-in-hand with the CEO, we forged cutting-edge software solutions for Google ads and data visualization.
2014 - Current
Boatsetter
Head of Product Design
Catalyzed by my early presence at Boatsetter, I shaped the brand's visual identity and led a spirited team of Digital and Product Designers. My journey includes steering product strategies, seamless collaboration, and tireless UX design. Together, we wove empathy into the fabric of our work, driving transformative user experiences. I thrive in workshops, fortified cross-functional connections, and leave an indelible mark on our design team's growth.
2009-2013
Bluegreen Vacations
Sr Web Art Director
As a leader within Bluegreen, I helmed the Web Team in the Creative Marketing unit, guiding a diverse team of designers & developers. My scope extended across all digital domains, from websites and apps to emails, banners, and digital assets. I led the development of brand guidelines. Collaborating closely with stakeholders, we transformed client communications and boosted bookings, optimizing customer engagement and driving success.
"I have truly enjoyed working with Al as my Creative Director. Al is not only a professional and compassionate leader, he excels in problem-solving, wears multiple hats, and is devoted to human-centric design, consistently delivering extraordinary digital experiences. Moreover, Al has a unique ability to translate business requirements into his designs. He’s as pragmatic as he is creative."
Andy S.
"I had the pleasure of managing Alvaro Morin at Bluegreen Vacations, where he thrived as a Senior Art Director. Creative, reliable, and always positive, Alvaro was my trusted backup, consistently delivering high-quality work. He played a pivotal role in our creative team by mentoring designers, and guiding them to grow their skills and confidence. His collaborative spirit and leadership made a lasting impact, elevating both our team’s output and morale. Alvaro is a true asset to any organization."
Wendy C.
"Pixel perfection comes to mind when I think of Alvaro Morin. He’s a brilliant designer with the ability to communicate complex ideas and craft visual solutions aligned with marketing goals. Alvaro is more than 'just a designer'; he combines design talent with strategic thinking and unmatched dedication to delivering results."
Jacob M.
"Al is an exceptional Product Designer who brings a perfect balance of creativity and strategy to every project. His attention to detail and ability to translate business and marketing goals into compelling digital experiences are impressive. Al is not only a great problem solver and team leader, but he also excels in collaborating with others to create stunning, human-centric designs, and he's a pleasure to work with—professional, kind, and always understanding the needs of the entire team."
Ernesto F.
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